Charity fundraising can be a complex task that requires a combination of innovation, creativity and hard work. As we’ve already shared on our blog, organising a silent auction is a great way to enhance your fundraising efforts.
When you’re planning your silent auction, it’s wise to use a silent auction sealed bid brochure. Today, we’re going to explain exactly what this is, how it works and how it can help you to raise more money!
Silent Auction Sealed Bid Brochure
Using sealed bid brochures at silent auctions is a tactic that non-governmental organisations (NGOs) and large international charities tend to favour. They are also often used at smaller local fundraising events. There’s arguably greater potential to raise more money through this method than with electronic bidding, which is why it’s the preferred option.
At Full Event Fundraising, when we work with charities to offer sealed bidding, we put together a bespoke brochure that’s designed with the appropriate branding and sponsor information. This helps the attendees to get a more complete sense of the charity and for the brochure to match the tone of the event.
Attendees can look through their individual brochures and place one sealed bid on each of the items that they wish to win.
What are the Key Benefits of Sealed Brochure Bidding?
There are several great advantages of using this type of bidding, including:
- Personalised bidding brochures
- Multiple lot sales
- No top-up bidding
- Discreet bidding
- Pre-event bidding integration
Let’s take a closer look at each of these key advantages!
Personalised Bidding Brochures
Personalised brochures can be created for different guests, allowing you to offer a custom experience. This can be particularly beneficial if you know that certain guests are more likely to enjoy particular auction lots.
Personalising your brochures also helps your guests to enjoy a unique experience and to see just how much work you’ve put into your event!
Multiple Lot Sales
Sealed brochure bidding is a fantastic way to make more money as it allows for multiple sales of each auction lot. For example, if you have ten of the same lot available, then the top ten bidders can each win. Nobody will know how much the other winners bid due to the silent nature of the auction.
No Top-up Bidding
With this type of bidding, auction guests only make one bid — there is no real-time process of offering competing bids as there would be during a live auction. This means that people tend to place high bids in order to give themselves the best chance of winning.
Discreet Bidding
Although some people will love the competitive nature of visible bidding, this naturally won’t be true for everyone. A more discreet method of placing bids will be the preference for some, so offering this through sealed brochures is a great way to encourage more guests to get involved.
Pre-event Bidding Integration
If you’re offering your guests the chance to bid on items before the actual event, then this can work seamlessly with the sealed bid brochures.
Holding a Successful Event
As you move ahead with planning your silent auction, there are many different tasks to keep in mind. To ensure the smooth running of your auction, check out our previous post — How to Plan a Successful Charity Fundraiser Event.
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