One of the biggest challenges for charitable organisations in 2022 is being able to raise the money they need to do their amazing work. Without continuous and significant funding, many charities would struggle to provide essential support or to appropriately promote their message.
Although there are numerous ways for charities to raise funds, event fundraising is one of the most powerful methods. This is largely due to the potential for huge sums of money to be raised in one go, as well as being able to recruit donors at these events, who will hopefully go on to make regular donations.
If you’re thinking about event fundraising for your charitable organisation, then hiring a professional fundraising company can help to secure your financial success.
Professional Charity Fundraising for Events
Before we dive into the what, why and how of professional charity fundraising, let’s define what the role entails for professionals doing this work.
Who or What Is a Professional Fundraiser?
A professional fundraiser, also sometimes known as a fundraising consultant, is an expert in the fundraising field. This person might work independently or for a dedicated company.
The job role of this person can be incredibly varied, but will largely relate to obtaining donations for charities through organising events and networking.
One of the main responsibilities of a professional fundraiser will be engaging new and existing donors to financially support the charities they’re working with. By recruiting reliable and consistent donors, a professional fundraiser can go a long way to securing the long-term success of a charity.
Why Do Charities Need Professional Fundraising?
A professional fundraiser will work with a charity to help them plan fantastic events that serve to raise money, build relationships and spread awareness. Experts will have a strong knowledge of the right audience to connect with for a specific purpose and know the best ways to develop beneficial relationships.
Effective fundraising is an art that requires a combination of skill and experience. With so many different ways to raise money, it can be hard for charities to know how to maximise their efforts and success. Trusting the process to an expert will eliminate the guesswork and will also help to ensure that the charity in question gets the support it needs.
A dedicated fundraising company can help with:
- more effective fundraising campaigns
- more recurring donations
- increasing interest from new and existing donors
- developing longer-lasting relationships with donors
- spreading awareness of a charity
- expertly hosting and managing events
As with most things, charity fundraising is typically most successful when left to the experts!
Professional charity fundraisers will have a wealth of experience and knowledge. They’ll know what will work for a certain type of event and what isn’t going to work so well. They’ll be able to advise, encourage and completely take the reins so that the fundraising goes smoothly and brings in as much money as possible.
What Are Charity Fundraising Events?
These types of events are designed to raise a large amount of money for a charity in one go. These events may result in one-off donations from certain donors and the promise of ongoing regular support from others.
Charity fundraising events can take many forms, such as balls, galas, activity days, and also online activities. During a professional fundraising event, money might be raised through an auction, a raffle or a game.
How to Plan a Fundraising Event
There are a number of important steps and components to planning a fundraising event. As a charity, this will involve working closely with a dedicated service to make sure everything goes to plan.
Read our guide — How to Plan a Successful Charity Fundraiser Event — for comprehensive details on planning an event.
How to Find a Professional Fundraiser
If you’re looking for expert help for your charity fundraising event, then you’re in the right place!
At Full Event Fundraising, we offer a bespoke range of event fundraising solutions to ensure your event is a success. We work with you from start to finish to create the event you’ve envisioned and secure the donations you need. This naturally leaves you with more time to focus your attention on your most important work.
If you’re ready to discuss your needs, then get in touch with us today. Our expert team is waiting to take your call and kickstart your fundraising.
Frequently Asked Questions
Below you can find some frequently asked questions about professional charity fundraising. If you have further questions, then be sure to contact us directly or leave a comment below.
Do I need a license to hold a fundraising event in the UK?
If you’re going to sell alcohol at your event, then you’ll need to have a license to do so. There are two different types of licenses, a Temporary Event License and a Premises License, so make sure you do your research to obtain the correct one.
What’s the key to successful fundraising?
There are many different contributing factors to successful fundraising. As you’ll have just discovered, when it comes to event fundraising, hiring an expert can be the key to this success.
To aid your money-raising missions, you should also be sure to:
- always be friendly, professional and welcoming at your fundraising events
- come up with unique and interesting ideas for your fundraising
- build strong, meaningful relationships with all of your donors
- have a clear, concise message and purpose for every event
- clearly demonstrate where the funds are going and who will benefit
- be consistent in your approach and your attitude
How Do You Promote a Charity Event?
You will need a solid plan in place for promoting your charity event. This might involve online activities, such as social media and paid advertising, as well as offline actions, such as reaching out to potential guests and donors directly.